Personalisation – are the under 35s being left out?
Personalisation. It’s a much talked about subject and one of the latest key concepts in retail marketing. So much so that the tendency is to...
On Monday the 15th of July, the topic being discussed on the weekly Twitter #cxo Twitter chat was Data Driven Marketing. We joined the #cxo clan, consisting of industry experts and enthusiasts, in sharing ideas on how data driven marketing can improve customer experience and generate deeper insight for organisations. We’ve Storified our top tweets from the session in the infographic below: