Erdem TEST Genc

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Produced on September 29, 2017 exclusively for erdem.genc@tr.webhelp.com

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Industry: Travel & Leisure

Travel providers need to deliver exceptional, personalised service at competitive prices. And when things go wrong, you need to handle complex interactions at extremely short notice. Today's travellers want to get in touch via Twitter and webchat, at times that suit them. To reduce the pressure, it might be necessary to bring in a partner that can handle complexity - without prohibitive costs.

Your Business Priorities

Identifying your business priorities is the first step to identifying areas of improvement that will benefit both your brand and your customers. Whether these involve customer experience directly or not, they can all drive positive transformation.

Once you have found the areas where you can make a change, it's time to consider how they will apply to your brand and the differences they could make to your customers. Do you need to transform to get to where you want to be?

Your Outsourced Services

Outsourcing is no longer just a cost saver - now it is a quality driver, empowering brands to reduce outgoings by streamlining service to shape customer experiences around their preferences as well as your business needs.

Whether you already outsource services, or want to start doing so, it's important to remember that the right outsourcing relationship is always a partnership; one where everyone is equally invested in success.

Integrate Your Solutions

Capable solution design and integration means taking an engineered approach - tailoring suggestions and plans for improvement specifically to every brand, rather than taking a "one-size-fits-all" approach.

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Integrating customer contact channels

Contact channel integration is a gift for busy travellers who need to conduct complex interactions on the go. Switching from one channel to the other seamlessly makes the conversation easier for them, and more cost-effective for you. It's a win-win.

Customer Experience Transformation

Omni-channel empowers businesses to transform the customer experience by integrating customer contact channels. Customers who approach businesses on Twitter, for example, can quickly move to webchat and seamlessly continue the conversation.

Contact Centre Services

With more customers than ever expecting omni-channel service, it makes sense to place that integration in the hands of experts. The right outsourcing partner should be prepared to meet those expectations, with a focus on customer satisfaction.

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Digital customer contact

Travel providers can get real value from digital contact; not only by letting customers keep in touch on their preferred channels, but by encouraging advocacy and loyalty through social media interactions and tailored offer conversations on webchat.

Customer Experience Transformation

Digital customer contact options have a transformative effect on the customer experience. A key benefit is demand optimisation - reducing contacts on expensive channels like voice while empowering customers to use channels they are comfortable with.

Contact Centre Services

Brands looking to meet current customer expectations need to treat digital contact channels as a priority. In order to succeed it is now essential to expand contact centres, adding digital service to transform them into customer experience hubs.

Finding the right solutions means investing in expert help; ideally a team that takes a scientific approach. Using the right tools to find the answers your business needs will save a lot of time, energy and trial and error in the future.

Industry Insights

Industry research has demonstrated the advantages of taking a forward-thinking, digital approach, making the most of new technologies as opportunities to efficiently improve the customer and client experience.

At the moment, there is tremendous potential for service transformation to align with changing customer expectations - and they aren't going to stop changing any time soon, so that improvement must leave room for you to keep evolving.

Conclusion

Every brand is different; but the common reality is that a customer-oriented, digitally-focused approach can drive real improvement for clients, customers and teams. Drastic changes are coming in the way that we engage with customers, and how they advocate for us. With that in mind, it's worth considering new options - like digital contact or AI - to explore how they can benefit your business.