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Big Data

3rd February 2014

Big Data: Creation of Profitable, Personal Customer Relationships

The recent hype around big data might easily lead you to believe three things; firstly that big data is new, secondly that it’s the answer to any problem you might face and, lastly, that it is very complicated and difficult to apply.

But what’s more important to realise is that big data can help us understand customers as intimately and innately as the local shop keeper or bank manager of yesteryear – and to provide timely and relevant customer service.

In this paper we’ll attempt to cut through the hype to talk about the practicalities of using big data to improve customer relationships.

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Number of pages: 17 Date published: 3rd February 2014

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