Smart Sales and How B2B Relationships Are Changing
B2B relationships, and the sales that result from them, are a fascinating topic. The psychology of sales in itself is interesting, and has been...
The delivery of personal service, sales and account management across integrated voice and digital channels is, without question, the direction of travel for B2C organisations.
On the basis that your customers expect you to deliver a ‘consumer-like’ experience, it surely has to be so for B2B organisations, too. It is a journey that won’t be achieved in a day but, in a world where customers have choice and the disposition to exercise it, it is one you must set out upon – and the sooner the better.
This white paper explores why personal service is crucial for business-to-business organisations and demonstrates strategies to deliver it.
Simply fill in your details below and you will get instant access to the free paper.