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B2B: Why Personal Service Matters

Whitepaper
10th December 2014

B2B: Why Personal Service Matters and How to Deliver it

The delivery of personal service, sales and account management across integrated voice and digital channels is, without question, the direction of travel for B2C organisations.

On the basis that your customers expect you to deliver a ‘consumer-like’ experience, it surely has to be so for B2B organisations, too. It is a journey that won’t be achieved in a day but, in a world where customers have choice and the disposition to exercise it, it is one you must set out upon – and the sooner the better.

This white paper explores why personal service is crucial for business-to-business organisations and demonstrates strategies to deliver it.

Simply fill in your details below and you will get instant access to the free paper.

Number of pages: 18 Date published: 10th December 2014

Fill in the form to download the white paper.

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