How is the in-store retail customer experience evolving?
American retailers appear to be facing a crisis. Brands like JC Penney, American Apparel, and Sears are all closing stores and customers there...
In Helen Murray’s latest blog post, she looks at the results of a series of round table events which identified the key attributes for creating a great customer experience. The original article boils a successful customer experience down into 6 key steps, which Helen discusses further in this post.