Insight Partnership with a Major Telco Provider
Approaching prospects in a manner that they are comfortable with and receptive to isn’t a new concept in face-to-face sales. So why has outbound sales struggled to follow suit?
If a brand can use their knowledge of a customer to make contact and offer a product or service that is perceived as useful, then this type of customer experience can create a positive impact. Where a company is seen to offer value, rather than crudely attempting to sell more products, again this can build a relationship, rather than break it down – a common consequence of a traditional outbound cold call.
In our latest webinar Webhelp chief engagement officer, Mike Purvis, discusses these issues along with the shape of next generation Intelligent Outbound contact.