Personalisation Is Changing the Retail Customer Journey
Personalisation can sound like a buzzword. It’s one of those customer experience trends that retailers talk about and yet there is very little...
Jim Findlay, Business Solutions Consultant at Webhelp UK, discusses Webhelp’s Discovery/ Innovation labs and capabilities in analytics. Jim talks about the company’s methodology and the approach adopted in making the most of the insight process – data collation and generation, analytics, solution design and deployment.