How marketing executives are focusing on cx
The American department store retail giant Macy’s just announced a new marketing strategy. The new Chief Marketing Officer, Richard Lennox,...
Jim Findlay, Business Solutions Consultant at Webhelp UK, discusses Webhelp’s Discovery/ Innovation labs and capabilities in analytics. Jim talks about the company’s methodology and the approach adopted in making the most of the insight process – data collation and generation, analytics, solution design and deployment.