Customer Personalisation – Where Can It All Go Wrong?
Getting customer personalisation right is tricky enough, but when you factor in all the ways it could go wrong, the prospect becomes extremely...
There is a general consensus that it is beneficial to gain insight into your customersÂ’ thoughts and opinions about your brand and products. This must mean that 100% of organisations are delivering value from their VOC programmes, or does it? Our infographic shows an alarming disparity between the theory and the reality.