The state of omni-channel in 2017
New research from the USA shows that shoppers are now almost evenly split on whether they shop online or in stores. The research was recently...
There is a general consensus that it is beneficial to gain insight into your customersÂ’ thoughts and opinions about your brand and products. This must mean that 100% of organisations are delivering value from their VOC programmes, or does it? Our infographic shows an alarming disparity between the theory and the reality.