Customer Personalisation – Where Can It All Go Wrong?
Getting customer personalisation right is tricky enough, but when you factor in all the ways it could go wrong, the prospect becomes extremely...
The #cxo Twitter chat topic this week, 22nd July, was focused on the Pillars of Experience – covering aspects like customer experience optimisation through data interpretation, understanding the user experience revolution from a marketing perspective and the relationship between customer needs and business goals. The infographic below contains some of our most popular tweets from the session and an overview of how we’ve engaged with the rest of the #cxo clan. We’ve also storified our tweets from the session hosted by IBM Big Data and Lynn Teo, Chief Experience Officer at McCann.
Follow us on Twitter @WebhelpTSC to keep up with our tweets on company updates, customer experience and customer service!