Customer Personalisation – Where Can It All Go Wrong?
Getting customer personalisation right is tricky enough, but when you factor in all the ways it could go wrong, the prospect becomes extremely...
In July 2013, the Information CommissionerÂ’s Office (ICO) and the Office of Communications (Ofcom) published a joint action plan to tackle irresponsible sales practice across all channels, aiming to stamp out unsolicited contact. Legislation of outbound telemarketing is driving costs up while customer fatigue is driving returns down. One third of the UK population have placed themselves Â‘beyond contactÂ’.
This infographic shows why itÂ’s time to change telemarketing behaviours across voice and digital channels in order to see a dramatic difference in sales and customer retention rates.