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How Omni-Channel Is Influencing Customer Centricity

In our latest blog post, Mike Purvis looks at two well known media and telecoms companies and their current approach to omni-channel and how it is influencing their current business strategies. Mike identifies 3 important attributes between top-level corporate strategy and the use of omni-channel.

You can read the full post by clicking here…


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Article by: Webhelp

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