Applying Pokémon GO to Retail
Last year the game Pokémon GO suddenly exploded across the world and became the latest trend both adults and children needed to explore. The...
In our latest blog post, Mike Purvis looks at two well known media and telecoms companies and their current approach to omni-channel and how it is influencing their current business strategies. Mike identifies 3 important attributes between top-level corporate strategy and the use of omni-channel.