Why it’s crucial for retailers to understand in-store behavior
91% of retail activity still takes place inside stores, yet much of the attention on customer experience innovation has been focused on how to...
This week’s #cxo Twitter chat was focused around the future of retail, where several customer experience enthusiasts joined in in the discussion. Key points discussed included better understanding of customer behaviour, the role of technology in retail and gathering useful insight from customer data. Take a look at our Infographic below to read through the questions and our tweets/ retweets.