Customer Personalisation – Where Can It All Go Wrong?
Getting customer personalisation right is tricky enough, but when you factor in all the ways it could go wrong, the prospect becomes extremely...
This week’s #cxo Twitter chat was focused around the future of retail, where several customer experience enthusiasts joined in in the discussion. Key points discussed included better understanding of customer behaviour, the role of technology in retail and gathering useful insight from customer data. Take a look at our Infographic below to read through the questions and our tweets/ retweets.