Why it’s crucial for retailers to understand in-store behavior
91% of retail activity still takes place inside stores, yet much of the attention on customer experience innovation has been focused on how to...
On Monday the 15th of July, the topic being discussed on the weekly Twitter #cxo Twitter chat was Data Driven Marketing. We joined the #cxo clan, consisting of industry experts and enthusiasts, in sharing ideas on how data driven marketing can improve customer experience and generate deeper insight for organisations. We’ve Storified our top tweets from the session in the infographic below: