How is the in-store retail customer experience evolving?
American retailers appear to be facing a crisis. Brands like JC Penney, American Apparel, and Sears are all closing stores and customers there...
On Monday the 15th of July, the topic being discussed on the weekly Twitter #cxo Twitter chat was Data Driven Marketing. We joined the #cxo clan, consisting of industry experts and enthusiasts, in sharing ideas on how data driven marketing can improve customer experience and generate deeper insight for organisations. We’ve Storified our top tweets from the session in the infographic below: