Improving customer service by improving customer experience
Customer service and customer experience are often used interchangeably in many business journals. Serving customers creates the experience of...
What’s the first thing you do when you have a problem with almost any product nowadays? Do you go online to try and solve the problem yourself?
In this post, Helen Murray looks at 2 important aspects of customer service that all customer experience managers need to think about as customers naturally shift towards a preference to self-serve.