How marketing executives are focusing on cx
The American department store retail giant Macy’s just announced a new marketing strategy. The new Chief Marketing Officer, Richard Lennox,...
What’s the first thing you do when you have a problem with almost any product nowadays? Do you go online to try and solve the problem yourself?
In this post, Helen Murray looks at 2 important aspects of customer service that all customer experience managers need to think about as customers naturally shift towards a preference to self-serve.