How marketing executives are focusing on cx
The American department store retail giant Macy’s just announced a new marketing strategy. The new Chief Marketing Officer, Richard Lennox,...
Retailers often ignore the need for a seamless omni-channel customer experience, focussing on upselling and cross-selling rather than the customer journey across channels. Following up on this article, which demonstrates why customers are unhappy with the service provided by most retailers, we’ve created an infographic highlighting the benefits of operationalising omni-channel strategies.