Applying Pokémon GO to Retail
Last year the game Pokémon GO suddenly exploded across the world and became the latest trend both adults and children needed to explore. The...
Retailers often ignore the need for a seamless omni-channel customer experience, focussing on upselling and cross-selling rather than the customer journey across channels. Following up on this article, which demonstrates why customers are unhappy with the service provided by most retailers, we’ve created an infographic highlighting the benefits of operationalising omni-channel strategies.