Smart Sales and How B2B Relationships Are Changing
B2B relationships, and the sales that result from them, are a fascinating topic. The psychology of sales in itself is interesting, and has been...
Retailers often ignore the need for a seamless omni-channel customer experience, focussing on upselling and cross-selling rather than the customer journey across channels. Following up on this article, which demonstrates why customers are unhappy with the service provided by most retailers, we’ve created an infographic highlighting the benefits of operationalising omni-channel strategies.