Should retailers fear AI or is it now essential?
For a long time, I have talked about artificial intelligence as an enabling tool that should help to improve the customer experience. It’s a...
Retailers often ignore the need for a seamless omni-channel customer experience, focussing on upselling and cross-selling rather than the customer journey across channels. Following up on this article, which demonstrates why customers are unhappy with the service provided by most retailers, we’ve created an infographic highlighting the benefits of operationalising omni-channel strategies.