Close

Choose a country

United KingdomEnglish
South AfricaEnglish
IndiaEnglish
InternationalEnglish

Retailers are ready for AI marketing, but technical skills remain a barrier

Blog
2nd November 2017

The way that retailers interact with their customers is changing faster than ever before. Customers are demanding an increasingly personal service that effectively means that marketing teams are trying to develop messaging from the brand to a single customer. It helps that there is now so much customer data around, but can Artificial Intelligence play a role in helping retailers get the right message in front of their customers?

Experts believe so and it’s possible to already see some specific areas where AI can change the way that brands position themselves.

All these changes are coming fast. The final point will mean that your company needs to allow automated agents running with AI to make enquiries and purchase decisions. Are you ready for those interactions? All of these ideas require an ability to understand some quite complex concepts and analytic systems – it’s highly likely that anyone working on a marketing system using this technology requires the ability to code software.

But I work in marketing. I’m not a computer programmer might be your initial response, but look around. Every professional job where tools like AI can act as virtual assistants will soon have humans controlling systems that allow them to be more productive. One person controlling an AI system could perform the work of many.

So it’s not just marketing. Accountants and HR professionals will also be seen that coding and data analysis are requirements for jobs in their field soon. This is going to be a problem for marketing professionals with long experience in the industry, but increasingly we will find that marketing graduates are trained in coding and AI skills.

I think there is a danger that customer expectations may change so fast that marketing professionals with the right skills will be in short supply, but that’s also an opportunity for marketing professionals. If you have marketing skills then why not explore how you can improve your technical skills? In 2018, and beyond, you will never be short of employment opportunities! Let me know your thoughts by leaving a comment here, or get in touch on LinkedIn.


Leave a Reply

Your email address will not be published.Required fields are marked *


Helen Murray
Article by: Helen Murray

News & Insights

Recommended for you
Solution Designer
Service Provider
Technology Enabler
News
Webhelp acquires Runway BPO

Webhelp reinforces its best-in-class nearshore portfolio Acquisition of Top Multilingual Customer Experience Firm Runway BPO Completed PARIS, May 16th, 2018 – Global leading BPO and customer experience company Webhelp has confirmed the acquisition of the majority of the share capital of top multilingual nearshore firm Runway BPO has been completed. Runway, which is headquartered in...

Blog
Innovation Takes Centre Stage At The Arch Summit on 3-4 May

The Arch Summit is next week and the Webhelp team will be there in Luxembourg. It’s a two-day event that is bursting with innovation and ideas, and major brands such as Amazon and Vodafone will be there, alongside some of the newest and most innovative start-ups. We’ll have our own stand, and...

News
Artificial Intelligence: a new era of transformation for customer relations

ARTIFICIAL INTELLIGENCE: A LEVER TO INCREASE HUMAN CAPITAL  (Catherine Fauchoux – Global Innovation Research Manager)   As European market leader in customer experience, we are conscious that Artificial Intelligence is going to transform our sector in a lasting way. Moreover, our...

Whitepaper
TECHNOLOGY IN THE TRAVEL SECTOR

How often are travellers using digital methods? What channels are customers using most frequently? And has the internet, as many predicated, replaced the traditional travel agent?   The Travel Industry is one sector that many people believed would be disrupted the most following the...

Case Studies
Webhelp People Analytics

...

×

Webhelp Cookies Preference Centre

Strictly Necessary Cookies
The website requires the use of cookies for essential functional requirements and these are outlined in the cookies policy.

Enhanced Functional Cookies
Some features of this website use services provided by third parties websites. These features use cookies to implement their services on this website and may collect data about your visit to help them optimize their functionality. The Webhelp cookies policy outlines the cookies used by these services.