Close

Choose a country

United KingdomEnglish
South AfricaEnglish
IndiaEnglish
NordicsEnglish
NorwayEnglish
DenmarkEnglish
FinlandEnglish
SwedenEnglish
LatviaEnglish

How Omni-channel Serves Customers During Sales Events

Blog
10th January 2017

omni-channel sales black friday

It seems there are now more sales events than ever. Black Friday back in November was just the latest in a series of retail developments leading to many more big sales throughout the year, especially when compared to the old days, when I remember summer and January sales being just about all there was.

Around 90% of all payments on Black Friday were made on credit cards. This shows that card companies were really the big winners. The more cash spent by shoppers, the more merchant fees and interest for the credit card providers; so they will all be pleased that Black Friday was another record and the January sales are now here. There are three immediate issues that retailers need to think about during these big spikes in business:

But there are several other lessons we can take away from what happens to the modern omni-channel retail environment during these busy sale periods.

So there are considerations regarding in-store infrastructure, supporting online stores and apps, and boosting the entire customer service operation to ensure that major sales events can offer a great customer experience – rather than a brand-damaging disaster.

What do you think are the key points retailers need to focus on to prepare for big sales events? Let me know in the comments, or get in touch on LinkedIn.

 


Leave a Reply

Your email address will not be published.Required fields are marked *


Helen Murray
Article by: Helen Murray

News & Insights

Recommended for you
Solution Designer
Service Provider
Technology Enabler
Blog
How can you be more like Amazon this holiday season?

An interesting article published in Retail Customer Experience challenges retailers to think like Amazon this Holiday season. Of course, Amazon is one brand that has spent many years redefining how retail works so most executives would love to think like them and Amazon had their best ever sales day last month on Cyber Monday, so what are the recommendations? Watch your data and find unusual...

Whitepaper
ATTITUDE OF UK FINANCIAL CONSUMERS TO CREDIT IN 2017

What is the UK consumers attitude to credit in 2017? How has the Brexit vote changed their views about their financial future? We wanted to know how do UK consumers feel about their credit and loans. And so, we asked 500 people to get their thoughts on just how serious our debt problem is or in...

News
Britain’s Favourite Credit Lenders Revealed

Spanish banking giant Santander tops the list of lenders UK customers would be most likely to take out a loan or credit card with, according to the most recent consumer research conducted by global customer experience expert, Webhelp. Overall 18% of the 500 consumers surveyed said they would be...

News
Which Factors Influence Your Choice of Lender?

With credit playing such an important role in our daily lives the number of businesses lending to the public is increasing. Once the playground solely of traditional financial institutions, lending is now seen as a significant contributor to the bottom line for a variety of different types of...

Case Studies
Webhelp People Analytics

...