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95% of Brits have bought something online in the last six months according to research conducted by leading global customer experience and business process outsourcing expert, Webhelp. How have the UK’s consumer habits changed?
Webhelp recently carried out research on online consumer behaviours within the retail Industry. Five hundred UK retail customers were surveyed and we’ve shared the results of this research here in multiple formats.
Our research demonstrates that UK shoppers have embraced the online revolution. It also shows that the traditional desktop or laptop computer accounted for almost two thirds (65%) of online shopping purchases; which flies in the face of much recent research which suggests that shoppers are switching to mobile devices to make online purchases.
Explore our research in our handy new infographic which outlines our findings in a bit more detail.