Applying Pokémon GO to Retail
Last year the game Pokémon GO suddenly exploded across the world and became the latest trend both adults and children needed to explore. The...
Getting customer personalisation right is tricky enough, but when you factor in all the ways it could go wrong, the prospect becomes extremely daunting. To make matters worse, these failures are often very public. However, the upside is that we can always learn from others’ experiences – good or bad! Our infographic explores some of the worst incidents from the last few years, and offers some insight into how these disasters can be avoided.