Applying Pokémon GO to Retail
Last year the game Pokémon GO suddenly exploded across the world and became the latest trend both adults and children needed to explore. The...
In the past, the only use of data was to benefit businesses. Now, it serves to provide a better customer experience, and all the advantages that arise from increased advocacy and customer satisfaction.
Operating in a digital environment requires the expertise of both the marketing and customer service teams. Businesses can no longer afford to operate in silos if they want to succeed – it’s time for positive change.