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The changing role of data in contact centres

In the past, the only use of data was to benefit businesses. Now, it serves to provide a better customer experience, and all the advantages that arise from increased advocacy and customer satisfaction.

Infographic -Data evolution_v1

UNITING CUSTOMER SERVICE AND MARKETING

CCC_wp_thumbnail2Operating in a digital environment requires the expertise of both the marketing and customer service teams. Businesses can no longer afford to operate in silos if they want to succeed – it’s time for positive change.

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BUSINESS PROCESS AND CUSTOMER EXPERIENCE OUTSOURCING

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