The state of omni-channel in 2017
New research from the USA shows that shoppers are now almost evenly split on whether they shop online or in stores. The research was recently...
In the past, the only use of data was to benefit businesses. Now, it serves to provide a better customer experience, and all the advantages that arise from increased advocacy and customer satisfaction.
Operating in a digital environment requires the expertise of both the marketing and customer service teams. Businesses can no longer afford to operate in silos if they want to succeed – it’s time for positive change.