Can Large Companies Really Offer Personalised Service?
Offering a personalised service in a small business is relatively easy. I have a local cafe close to where I live and I’m always pleased that...
In the past, the only use of data was to benefit businesses. Now, it serves to provide a better customer experience, and all the advantages that arise from increased advocacy and customer satisfaction.
Operating in a digital environment requires the expertise of both the marketing and customer service teams. Businesses can no longer afford to operate in silos if they want to succeed – it’s time for positive change.