United: three steps to avoiding a similar customer backlash
The recent problems of United Airlines have been well documented and I wouldn’t like to comment on specific incidents - we have all read so...
In the past, the only use of data was to benefit businesses. Now, it serves to provide a better customer experience, and all the advantages that arise from increased advocacy and customer satisfaction.
Operating in a digital environment requires the expertise of both the marketing and customer service teams. Businesses can no longer afford to operate in silos if they want to succeed – it’s time for positive change.