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The 11th NETEXPLO forum: what does it mean for Webhelp?

Blog
22nd February 2018

ARTIFICIAL INTELLIGENCE IS EVERYWHERE ON INNOVATION… BUT WITH A HUMAN FACE

Sponsored by UNESCO, the NETEXPLO Forum aims to select and award the best promising innovations that will shape the uses of tomorrow.

This year the prospective vision was pitched by Sandrine Cathleat, VP Research, and reminded us of a G. Orwell’s type of futuristic scenario which, according to us, might not happen tomorrow but could be expected in a few decades.

So what to keep in mind from this conference?

Essentially the fact that A.I is progressively defining new usages and use-cases, by taking the body as an interface, with incorporated intelligent chips under the skin for example. Thus, in Sweden, 3000 users have a microchip under their hand skin, using it as a traveler card for the Urban train.

For this 2018 edition, 6 innovations out of 10 included Artificial Intelligence in their products or services. However beyond all of the technology around, I’ve noticed that the majority of these innovations had a common goal to design and build for “the service of humanity”.

2018’s Winner, a young Brazilian startup, Cataki, has launched an App where Catadores (waste pickers) can be contacted by anyone to take away their wastes to the recycling center. They are paid by the client when they collect the bulk.

This business model is serving two real social purposes: the employability of people on the streets and protection of the environment through waste collection.

A majority of the presented innovations incorporated in this social dimension is the reason why UNESCO calls them “innovation with a human face”.

 

DATA IS THE HIDEN FACE OF THESE INNOVATONS, BUT SOON TO BE A STRONG DRIVER

With all these new products and services, new data is being created, analyzed and communicated. The I.A is in some way the tree that hides the data forest, which is being generated. Indeed, in 2025, at least 30 objects will be connected in our home.

At Webhelp’s Research Global Innovation, beyond the major technological and societal trends common to everyone, we focus on detecting the weak signals that might impact our Customer Relationship sector.

For us, this conference is less of an A.I trends show and much more of an awareness event for the expansion and the structuration of the data economy.

For example, Wysker, presented at the forum, is an application to monetize data:
The user would give to selected brands an access to his browsing/purchasing data, and in exchange he would receive “Wystoken” shopping vouchers.

This is a good illustration of the trend that we see emerging on the valuation and monetization of personal data by their owners.

This trend that we named the “Valued Data” era at Webhelp will grow exponentially and players such as our company will be drivers, to improve knowledge and customer satisfaction, but also in the responsible management of the data of these same customers.

 

To cultivate your innovation spirit, visit the Netexplo 100 Best innovations for 2018:

 


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Article by: Catherine Fauchoux

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