As part of one large funnel, B2B marketing and inside sales efforts can be combined to ensure your company achieves maximum growth and success. We start out with intensive lead generation across multiple channels, including SEO, email and social media. The resulting leads are then scored based on the interest they have shown. If they qualify, these prospects are moved on to the sales stage where they are engaged on a more personal basis with telephone contact and targeted website content.
Finally, if they are ready, leads are moved on to the final engagement stage where they are most likely to become active clients. By filtering out the less promising leads at every level, we ensure that by the time prospects reach the final stage they are more than ready to do business with you.
The Webhelp Enterprise client base ranges from businesses with fewer than ten employees to large organisations of over 500 people. We feel that the key to success is the ability to scale our solutions and designate resources appropriately. Every client benefits from extensive activity planning and competition monitoring, updated and evaluated on a monthly and quarterly basis.
We work with clients across a range of sectors, including IT, healthcare, wholesale supply, consulting, travel and transportation, retail and e-commerce. Each industry has its own particular requirements and standards, and our extensive planning process and tailored recruitment drives ensure that clients’ expectations are met and exceeded.
Webhelp Enterprise uses a multi-faceted recruitment strategy across a range of channels, including social media and a referral system. Working in collaboration with student organisations like Erasmus enables us to source a diverse range of talented candidates from a range of countries and language backgrounds. We also use nine major recruitment agencies, some of which operate across multiple borders for international recruitment, and utilise an assessment centre to gain a realistic idea of candidate talent and ability.
The entire candidate selection process is skills-oriented, rather than focusing solely on the CV. Various tools are used to evaluate candidate skills and suitability, including case studies, skills-focused interviews and workshops. The particular skills required often vary depending on our client’s industry, but the core criteria are always present. Attributes we consistently recruit for include sales skills, persuasiveness, adaptability to and respect for business processes, and overall flexibility and potential. In addition to prioritising focus on the customer, our new team members need to be invested in our client’s brand – as far as our people and your customers are concerned, they work for you.
Our recruitment process has an international footprint, covering over 46 countries. Webhelp Enterprise Sales Solutions has a policy of offering high salaries, with considerable potential for growth, bonuses and other benefits. We also provide ongoing training and development through initiatives like Webhelp University.
We use a selection of business tools as part of our services.
- We can operate directly on a client’s CRM, or implement a new, custom-tailored platform based on the Webhelp internal CRM solution.
- Webhelp Enterprise makes extensive use of marketing automation using a variety of platforms. Every marketing campaign is geared towards providing tailored content via email, with activity tracked across client sites to determine each prospect’s level of interest.
- Our outbound calling system empowers our teams to communicate with partners and customers across multiple channels. The channels, which can be combined seamlessly, include web callback, text chat, VoIP and email as well as traditional telephone contact. This solution gives our people the flexibility to represent your business in a way that suits your customers.
- Data and analytics make up a significant part of our service. Using analytics to examine customer behaviour and prospect preferences, we can conduct more effective lead generation, achieve better results with up- and cross-selling, and find solutions to a range of problems.
Dedicated B2B spaces in a range of Webhelp locations empower us to offer tailored training and full immersion in our clients’ company culture for our people. These areas will be reserved solely for B2B activities, and will host experts in B2B sales and marketing in addition to our field sales and relationship and partner management teams. By creating B2B-focused environments with ready access to the most knowledgeable subject matter experts, we encourage higher levels of performance and faster, more effective skills development.