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Author Archives: Ida Naper

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How many customers would leave their bank because of poor service?

An excellent recent article in The Financial Brand contrasts how most customers see their experience as a bank customer with other services they use on a daily example. For instance, to paraphrase the original article, imagine a customer who wakes in the morning and checks her personalised online news feed, listens to automatically downloaded podcasts on the way to work guided through the traffic...

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TECHNOLOGY IN THE TRAVEL SECTOR

How often are travellers using digital methods? What channels are customers using most frequently? And has the internet, as many predicated, replaced the traditional travel agent?   The Travel Industry is one sector that many people believed would be disrupted the most following the...

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Brits Are Looking Forward to a Traditional Family Christmas

  Electronic devices and computer games don’t make it into top 10 of gifts   With Christmas just days away, the majority of Brits are looking forward to time with friends and family this festive period, according to the latest consumer research from customer experience expert,...

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Three Quarters of Brits Say Brexit Vote Hasn’t Changed Their Attitude to Credit

  Are we ignoring the economic indicators and heading for a debt disaster?   Arguably the most important decision in a generation in the UK, the Brexit vote has dominated political rhetoric and news headlines in recent times, but how much of an impact is it having on our future financial...

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